About the Client
Sprinto is a software platform that helps businesses follow security rules automatically. Their product is strong, and they are becoming more well-known, but they needed to grow their online reach to stay ahead.
Industry
Compliance Automation / SaaS
Company Size
Mid-Market & Enterprise
Goals
Improve Domain Rating (DR), boost keyword rankings, and earn high-authority backlinks through sustainable SEO strategies.
Engagement Start Date
September 2023
The Challenge
Sprinto was creating content but had many SEO problems:
- Their Domain Rating (DR) stayed at 53 because they had no clear backlink plan.
DR 53 at Sept 2023
- Most of their important pages didn’t rank well or weren’t seen as experts on the topic.
- They weren’t getting natural mentions or links from trusted websites.
- Their past link-building efforts were irregular and didn’t bring good results.
Saasknot Strategy & Implementation
Saasknot started by making a clear and easy-to-grow backlink plan that fit Sprinto’s niche and goals. We focused on building real trust and getting natural, organic backlinks.
Focused Strategies for Success
- Made a monthly plan to build 20–25 good-quality backlinks.
- Found and created content that others would want to link to.
Build a plan to get organic mentions for free monthly
- Set up a system to get regular mentions on top websites without asking for links.
- Checked all backlinks by hand to make sure they were relevant and high quality.
- Kept track of keyword ranks and domain rating to improve the work.
Phase-by-Phase Implementation
- Step 1: Checked the website’s Domain Rating (DR), looked at keyword rankings, and found the most important pages.
- Step 2: Started backlink campaigns, focusing on top URLs and important keywords.
- Step 3: Made and shared useful content to get more backlinks from other websites.
- Step 4: Tracked DR and keyword rankings every month to improve the backlink strategy.
Optimize Backlink Efficiency with Quality Control
We carefully chose Sprinto’s backlinks to match the industry. We used a mix of brand names and related content for the links. We focused on high-quality websites and removed any low-quality or unrelated ones.
Result – A Success Story
Sprinto grew its authority and rankings steadily over 2 years without using paid links.
Domain Rating (DR)
- DR 53 → DR 70
- Powered by monthly link building and free editorial links
Touched DR 70
High Authority Links
- We got over 90 high-quality backlinks from top websites — naturally, without paying for them. Our content was strong enough to earn those links on its own.
Keyword Rankings
- We saw big keyword changes on important pages and better rankings for competitive compliance-related searches.
Rankings when started: Drastic push in rankings within 2 years of consistency
Link Approval Process
Each month’s links were reviewed and reported in full transparency. Every link was tracked and mapped to its target page, anchor text, and impact on performance.
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