About the Client
Scrut is a next-gen compliance and risk management platform for cloud-native businesses. They joined with a goal to boost visibility, especially across search engine results pages (SERPs) and AI-generated responses.
Industry
SaaS / Cloud Security & Compliance
Company Size
Mid-Market & Enterprise
Goals
Increase organic visibility, domain authority, and appear more frequently in both listicles and AI-powered search results.
Engagement Start Date
January 2025
The Challenge
Scrut had a few main problems:
- People couldn’t find Scrut in top SaaS comparison articles on Google.
- AI tools and large language models rarely showed Scrut in results.
- Scrut needed to become more trusted in the compliance SaaS industry.
- Its Domain Rating (DR) was 54 and needed to grow.
DR at Jan 2025
Saasknot Strategy & Implementation
Saasknot made a special SEO plan to help more people find Scrut online. They used list articles, useful backlinks, and AI-based methods designed for today’s search engines.
Focused Strategies for Success
- Found popular SaaS list articles and got the brand listed in them
- Added useful backlinks on trusted and related websites
- Made and shared content that ranks well with AI search tools
- Made sure brand mentions and links matched the topic
- Watched AI search results and changed the plan when needed
Phase-by-Phase Implementation
- Step 1: We checked the current Domain Rating (DR) and how visible the content is.
- Step 2: We found the best-performing list articles and started asking to be included.
- Step 3: We used both SEO and AI tools to match how search engines show content.
- Step 4: We added helpful links and mentions to build trust on the topic.
- Step 5: We measured results by checking search rankings and how often we showed up in AI answers.
AIO started giving result as per June-July results
Optimize Visibility Across Human & AI Search
Scrut’s campaign was more than just normal SEO. It aimed to appear in both Google search results and AI-generated answers. They used a mix of traditional link building and smart tools for AI search.
Result – A Success Story
Within 6–7 months, Scrut saw improved presence across both traditional and AI-enhanced search environments.
Domain Rating (DR)
- DR grew to 59 from campaign start
- Result of consistent link building and content trust signals
SERP & AI Results
- Featured in top-ranking listicles in their industry
- Began appearing in LLM search results (ChatGPT, Gemini, Perplexity)
- Improved topical authority, helping Scrut stand out organically
The listicles and contextual links, helped the overall topical authority of the domain to show scrut more in the AI results.
Link Approval Process
All placements—whether in listicles or contextual content—were carefully reviewed and approved. The approach prioritized credibility, niche relevance, and long-term value.
