Innostax

About the client

Innostax is a global software company that builds reliable and scalable tech solutions. Their strong team of engineers helps clients around the world with complete development support.

Industry

IT Services & Software Development

Company size

Mid-Market & Enterprise

Goals

Boost organic traffic and improve keyword rankings through strategic link building.

Engagement start date

November 2024

The challenge

Innostax had some clear problems with growing their organic traffic:

1. Their website got only about 500 visitors a month from search, even though they shared helpful content and services.

Before: Started Link building in Nov, with 500 organic traffic monthly

2. They didn’t have a proper link-building plan, so their domain authority didn’t improve.

3. Most of their target keywords didn’t show up in the top 100 search results.

Rankings before building backlinks

4. They couldn’t clearly see or track how well their past SEO work was doing.

Saasknot’s strategy & implementation

Saasknot wanted to grow its online presence in a real and trackable way. To do this, it started a weekly link-building plan that was based on data, approved each week, and made specially for their needs.

Focused Strategies for Success

To grow their SEO steadily, Saasknot did the following:

• Ran weekly link-building campaigns with the client’s approval
• Got backlinks from strong and relevant websites
• Used a smart mix of keywords and target pages to stay ahead of competitors
• Shared clear and trackable link reports every week
• Kept checking and improving keyword performance based on search trends

Phase-by-Phase Implementation

Saasknot worked on this project using a step-by-step SEO plan to get long-term results:

• Step 1: Checked keyword rankings and picked the most important pages to focus on.
• Step 2: Started building backlinks, getting the client’s approval each week and checking the quality of the websites.

Proper tracking of links based on weekly approval from clients.

• Step 3: Watch how the pages ranked on Google and adjust the link texts to improve results.
• Step 4: Kept building links at a steady pace and updated their keyword plan based on what worked.

Optimize backlink efficiency with quality control

Saasknot made sure all backlinks went to the right landing pages using different and relevant anchor texts and met DR standards. The team checked each link by hand, removed the bad ones, and focused on the best ones to get the most results.

Result – A success story:

In just 3 months (Nov 2024 – March 2025), Innostax greatly improved its organic performance by using smart link-building.

Organic Traffic

The number of visitors went up from 500 to over 1,000 per month, without adding more content or increasing ad spend.

After: By March the traffic got doubled by starting link building

Keyword Rankings

• Many important keywords now appear on Page 1 and Page 2 of search results.
• Keywords that didn’t rank before are now bringing in regular traffic.
• The website has stronger domain authority and gets indexed faster.

Rankings after building backlinks

Link Approval Process

We follow a fully transparent process with weekly approvals. We track, report, and document all links to analyze performance.

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