About the Client
DevRev is a platform that helps grow products by combining product development and customer support. In July 2024, they teamed up with Saasknot to boost their visibility on search engines using link building and keyword targeting, while also running their own Programmatic SEO work.
Industry
SaaS / Product Development & Customer Experience
Company Size
Enterprise
Goals
Strengthen keyword rankings, build high-authority backlinks, and complement internal Programmatic SEO initiatives for compound SEO growth.
Engagement Start Date
July 2024
The Challenge
DevRev had already built a solid base with DR 65 and started working on Programmatic SEO. But they needed:
DR when started: 65 (July 2025)
- Backlinks for their top keywords
- Help from outside to support their own SEO work
- Links from top-rated (DR 80–90+) websites to improve trust and rank faster
- A clear increase in website traffic and search rankings
Organic traffic: August 2024 vs. July 2025
Our Strategy & Implementation
Saasknot aligned closely with DevRev’s keyword strategy and implemented a link-building plan tailored to match their top-priority commercial pages.
Focused Strategies for Success
- Identified top high-intent and commercial keywords to target
Ranking for August 2024
- Built high-quality backlinks from authoritative DR80–90+ sites
Created Links from some TOP Brands in the Market, holding 80-90+ DR
- Created contextual placements that supported DevRev’s Programmatic SEO content
- Ensured natural anchor text and page-level diversity to avoid dilution
- Tracked all placements and keyword movement regularly for feedback loops
Phase-by-Phase Implementation
- Step 1: We looked at the best keywords and found where competitors had backlinks we didn’t.
- Step 2: We followed a monthly plan to build links that matched our keyword goals.
- Step 3: We got links from top tech and SaaS websites to keep them relevant.
- Step 4: We matched our backlink plan with DevRev’s SEO strategy.
- Step 5: We checked which keywords improved and how traffic changed to plan better links.
Backlinks + Programmatic SEO = Compounding Growth
DevRev’s own SEO team started a strong Programmatic SEO plan. Our backlinks made it even more successful, especially for important keywords and pages. This combined effort quickly improved their search rankings.
Result – A Success Story
In 11 months, DevRev steadily grew its DR and improved its rankings for important keywords.
Domain Rating (DR)
- DR 65 → DR 71
- Powered by strategic link placements from DR 80+ domains
Organic Traffic Growth
- Substantial increase in organic traffic (July 2024 → July 2025)
- Combined impact of link building + Programmatic SEO
Keyword Rankings
- Core keywords saw major jumps into Page 1 and Top 5 spots
- Commercial intent pages ranked significantly higher
Examples of keywords ranking as per July 2025
Link Approval Process
Every backlink was reviewed and aligned with DevRev’s content strategy. We only worked with top-tier websites and provided transparent tracking of placements, anchors, and results.
